Europe

What's in the Report?

Read eBay’s report on how the online commerce platform reduces the costs of doing business over distance and enables small businesses throughout France to extend their market reach:

  • Almost all eBay-enabled firms in France are international.
  • They served customers in, on average, 23 different countries in 2016 and 62% reached four or more different continents.
  • They operate from almost anywhere in France, thriving also in the more peripheral regions that do not benefit from high GDP or large populations.
  • Policy action is needed to ensure more inclusive access to economic opportunity through small business digital adoption, administrative simplification and reduced costs to expand cross-border.

Click to download infographic

September 26, 2017

eBay’s Public Policy Lab launches a new report looking at how the online platform model of commerce supports the internationalization and growth of small businesses in Bulgaria, Czech Republic, Estonia, Hungary, Latvia, Lithuania, Poland, Romania, Slovakia, and Slovenia.

Read eBay’s Central and Eastern European report on how the online platform model of commerce allows small firms in Bulgaria, Czech Republic, Estonia, Hungary, Latvia, Lithuania, Poland, Romania, Slovakia, and Slovenia to expand beyond their home markets, and how:

  • Commercial sellers in the 10 countries covered by the report are more international than the EU28 average.
  • Technology-enabled market integration is promoting the growth of commercial sellers that exceed their country’s GDP growth.
  • Political action is needed to reduce the costs for small and remote retailers in relation to parcel delivery and VAT, to protect the right of small firms to use the online commerce platform model, and to guarantee the ability of platform providers to innovate and serve large customer bases.

This paper looks at the ability of small online commercial enterprises to adapt to macroeconomic changes. The analysis is based on the European Commission’s study of how companies of different sizes attempted to rebalance their export destinations in response to significant relative decrease in export opportunities within Europe due to the recent economic and financial crisis. All size classes of European exporters attempted to expand their extra-EU exporting relative to intra-EU exports as demand from outside of Europe grew more rapidly relative to demand from within Europe.  All size classes of business achieved a rebalancing in favor of more pronounced extra-EU exports. However, the largest businesses were more adaptable and flexible. We have replicated this analysis for EU eBay-enabled firms and found that they showed the strongest rebalancing of export destinations: they exceeded even the rate of rebalancing toward extra-EU exports of the largest European businesses, and they were considerably more adaptable than the general classes of small business exporters. Government export support programs should take this learning into account. We recommend partnerships between towns or regions, the local businesses and online commerce platform providers to bring platform-based exporting to local MSMEs. 

We also invite you to view the accompanying infographic which provides a quick snapshot of the data.

This report focuses on SMEs and entrepreneurs using the eBay platform in the European Union and its 28 Member States.  Using trade and economic data, the report describes how the online platform model for commerce is allowing European SMEs and entrepreneurs to extend their geographic reach and actively engage in global trade.  The research shows that the ability to directly operate in foreign markets creates enterprises capable of growing and successfully entering and participating in new markets – despite recent years’ financial recession and stagnation.  The report offers recommendations to help guide Europe towards its goal of a “fully functioning” Digital Single Market and also contains a detailed county-by-country data appendix.

September 25, 2015

Pictured, from left to right: Michael Hager, Head of Cabinet, EU, Lindsay Lutz, Legal Director, Antitrust and Global Asset Protection, eBay, Gunther Oettinger, European Commissioner for the Digital Economy & Society, EU, Linda Corugedo-Steneberg - Principal Advisor, Digital Single Market Global Ambassador, EU, Stefan Krawczyk, Head of Government Relations International, eBay, Jesse Spector, Policy Officer Digital Economy, Delegation of the EU to the USA, EU, Jan Barnes, Chief of Staff, Government Relations, eBay.

Frank Burguera

About Frank Burguera

Frank Burguera has always been in the motorcycle accessory and repair industry. Prior to starting his own business, Frank worked for Harley Davidson University where he developed training courses all over Europe and trained technicians from Spain and Portugal’s dealership network. In 2007, Frank decided to use his extensive experience to open his own retail store selling parts and accessories for motorcycles and automobiles.

Sanjay Aggarwal

About Sanjay Aggarwal

Spice Kitchen is an online artisan food business founded by Sanjay Aggarwal and run by his mother and father in Birmingham, England. Born from Sanjay and his mother’s passion for creating fresh and delicious spice blends, the company created its eBay store in 2013 and has grown into a full-time food business servicing over 2,000 customers.  With his father growing up in Kenya and his mother in India, Sanjay had a unique opportunity to integrate his parents’ culinary passion and knowledge into a product that customers love.
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