Bridging Distance for Small Businesses in Germany

This report describes how the online platform model for commerce reduces the costs of doing business over distance and thereby allows small businesses throughout Germany to extend their market reach. Indeed, almost all small firms leveraging the eBay Marketplace in Germany are international, they served customers in on average 18 different countries in 2016, and they operated from almost anywhere in the country. The research presented in this report shows that the online platform model of commerce has the potential to support inclusive growth by micro and small enterprises, to promote regional inclusion, and to enable self-employment.