eBay’s VeRO System Upheld as Industry Best Practice at QBPC Meeting

December 2, 2011

eBay was recently invited to attend a Roundtable in Beijing organized by the Quality Brands Protection Committee (QBPC). Members of the QBPC were particularly keen on addressing the counterfeit issue on online platforms in China and how eBay differs in its position from other online platforms in tackling the problem of counterfeits.

 “Counterfeits are unwanted on our platform and we will not hesitate to take action against counterfeiters. Currently, verified rights owners of our VeRO program are able to get a seller removed and restricted for listing infringed items, but if Rights Owners are willing to work with us, together we can combat the sales of counterfeits on our platforms more effectively.” declared Tang Lei, Head of Cross Border Trade Government Relations.

Two brand owners who are members of the QBPC also shared their experience as satisfied users of eBay’s VeRO system. Further to that, QBPC Chairman Jack Chang also concluded stating his belief that in managing the issue of online IPR-infringement in China, a National standard for self-regulation online needs to be established.