North America

This in-depth report explores how independent small businesses and entrepreneurs, based in California, were able to quickly turn to eBay’s digital marketplace during the pandemic and increase their focus on remote retail to connect with consumers across America and around the world. eBay helped small businesses, both existing and new to online, meet growing consumer ecommerce demand, and help compensate for oftentimes declining local retail demand. The report also provides insights into the trade and growth of eBay-enabled small businesses across California and the United States prior to the pandemic.

eBay is harnessing technology to empower independent small businesses and entrepreneurs to engage in expansive commerce, often on a global scale. This report explores the unprecedented trade success of women-owned small businesses and entrepreneurs in the United States on eBay. 

Read eBay’s Louisiana Small Online Business Inclusive Growth Report to gain insights into the trade and growth of eBay-enabled small businesses in Louisiana and the US. The report includes an analysis of new enterprise formation on eBay compared to the traditional economy across Louisiana’s 64 parishes based on their economic vitality from 2011 to 2016.

Read eBay’s Texas Small Online Business Inclusive Growth Report to gain insights into the trade and growth of eBay-enabled small businesses in Texas and the US. The report includes an analysis of new enterprise formation on eBay compared to the traditional economy across 252 counties in Texas based on their economic vitality from 2011 to 2015.

Read eBay’s Florida Small Online Business Inclusive Growth Report to gain insights into the trade and growth of eBay-enabled small businesses in Florida and the US. The report includes an analysis of new enterprise formation on eBay compared to the traditional economy across Florida’s 67 counties based on their economic vitality from 2011 to 2015.

Read eBay’s Michigan Small Online Business Inclusive Growth Report to gain insights into the trade and growth of eBay-enabled small businesses in Michigan and the US. The report includes an analysis of new enterprise formation on eBay compared to the traditional economy across Michigan’s 83 counties based on their economic vitality from 2011 to 2015.

Read eBay’s North Carolina Small Online Business Inclusive Growth Report to gain insights into the trade and growth of eBay-enabled small businesses in North Carolina and the US. The report includes an analysis of new enterprise formation on eBay compared to the traditional economy across North Carolina’s 100 counties based on their economic vitality from 2011 to 2015.

Platform-Enabled Small Business Formation as a Driver of Economic Balance and Inclusion

This paper explores evidence of entrepreneurship and new enterprise formation in the context of concerns regarding an increasing divergence of economic opportunity available to Americans living in more or less advantaged regions of the country. Building on an innovative methodology for ranking U.S. counties along an index of social and economic variables developed by the Economic Innovation Group, we studied the geographic dispersion of net enterprise formation in the U.S. economy in comparison to the eBay Marketplace. We analyze the results in the context of geographic balance and inclusion and report findings that indicate meaningfully more balanced and inclusive growth on the eBay Marketplace than in the overall U.S. economy.

What’s in the report?

Read eBay’s Ohio Online Business Growth Report: Summit County and Trumbull County Retail Revival to gain insights into the trade and growth of eBay-enabled small businesses in Ohio and the US. In addition, the report includes an analysis of new enterprise formation on eBay compared to the traditional economy in Summit and Trumbull counties from 2011 to 2015. Key findings include that nearly every eBay-enabled small business in Ohio (and the US) is an exporter, that these enterprises experience growth rates that exceed their state economy average, and that small business growth is more geographically inclusive on eBay than in the traditional economy - including greater rates of growth in rural communities and other areas outside of economic hot spots.

This report focuses on independent micro, small and medium-sized enterprises (MSMEs) and entrepreneurs using the eBay platform in Argentina, Brazil, Chile, Colombia, Dominican Republic, Mexico and Peru.  Using trade and economic data, the report describes how the online platform model for commerce is allowing MSMEs and entrepreneurs In Latin America and the Caribbean to extend their geographic reach and actively engage with global customers.  The research shows that the ability to directly operate in foreign markets creates enterprises capable of achieving growth rates that outpace their domestic economies.  In addition, the report includes country-specific policy recommendations aimed at enhancing the ability of technology-enabled MSMEs and entrepreneurs in these countries to access the global market.

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