What’s in the report?

This in-depth provides insights into the trade and growth of eBay-enabled small businesses across Italy at the national and regional levels. Using trade data, the report describes how the online platform model for commerce is allowing small businesses and entrepreneurs throughout Italy to extend their geographic reach and actively engage with customers across Europe and around the world. The report also includes an analysis of new enterprise formation on eBay compared to the traditional economy based on regional disparities. Key findings include that nearly every eBay-enabled small business in Italy is an exporter and that a number of regions with the highest poverty rates and unemployment rates  have some of the most robust and fastest-growing eBay-enabled small business communities.