NBA and Ticketmaster Announce New Ticket Sales Site

August 23, 2012

Earlier this week the NBA joined forces with Ticketmaster to create a new website that will encompass all NBA ticket sales, including ticket resale by fans. The idea stems from a recent survey that showed that 70 percent of fans who purchased tickets from a secondary site, like StubHub, had first visited the NBA team’s site but did not find what they were looking for.

“When you aggregate more inventory, you’ll have more eyeballs and more sales,” said Chris Granger, the NBA’s executive vice president of team marketing and business operations, told an ESPN reporter.

Following this announcement, the Fan Freedom Project is asking people to tweet at the NBA and their favorite team to clear up a few questions about the new site. The Fan Freedom Project wants to know:

  • Will fans be able to set the price when they resell tickets, or will teams set minimum prices?
  • Will there be any restrictions or fees for fans who want to share or give away tickets?
  • Are fans locked into this system, or can we choose other resellers?

The Fan Freedom Project believes that once a fan purchases a ticket, they have the right to do with that ticket whatever they want, whether it’s reselling it to another fan or giving it away for free. That’s why they’re demanding answers from the NBA and Ticketmaster to ensure that ticket holders have total freedom on the new site. To learn more, visit the Fan Freedom Project site or send a tweet to the NBA and Ticketmaster.