Digital Technologies Offer Great Opportunities
At a Glance
Some of the aspirations of the EU Digital Single Market Strategy are already being realised in the online marketplace
The online marketplace business model helps independent businesses get access to the kind of support with marketing, traffic, delivery, translation, and technology developments that have previously been out of reach for firms of their size.
Looking towards the future, artificial intelligence-powered applications and the value of big data will become increasingly out of reach for small firms. But marketplace investments into artificial intelligence, machine learning, and mobile commerce, such as by eBay, allow independent small merchants to compete in consumer-driven zero effort commerce.