Commerce 3.0: Enabling Taiwanese Entrepreneurs (English)


Through the power of the Internet and technology, small businesses like never before are able to reach beyond a local consumer base and access global markets.

Commerce 3.0 is the term we have used to capture this development of online and offline worlds coming together and the merging of local and global markets. The idea that technology-enabled small businesses can maintain a local presence while providing goods and services on a global scale is a novel and exciting story, particularly for those engaged in trade policy.

International trade has traditionally been the privilege of the largest players. This is changing. The Internet creates a truly global network. If you combine it with technology solutions and services, you enable merchants and consumers to connect and establish trust across national and cultural borders.

The analysis is based on research by Sidley Austin LLP on two datasets from eBay and PayPal, respectively, and follows research conducted in Asia Pacific, United States and Europe.

The eBay data covers all eBay sales by Taiwanese sellers from 2007 to 2013. eBay “Commercial sellers” are defined as those with annual sales of USD10,000 or more.

The PayPal data contains data for PayPal Taiwanese commercial sellers from 2007 to 2013. PayPal commercial sellers are those with annual receipts of USD50,000 or more.

Internet-empowered small businesses and entrepreneurs are able to overcome some of the traditional barriers associated with international trade. But some barriers still remain while new arise as large corporations are joined by small firms and entrepreneurs on the global stage.

This report will provide several ideas for consideration to overcome these challenges.