Melia is an eBay seller who first introduced handmade leather products with unique designs from Indonesia. Her intelligence in reading market demands and her courage in trying new things have made her business continue to grow not only in the genuine leather category but also furniture and home accessories.
Southeast Asia Small Online Business Trade Report
This report details how small online businesses across six Southeast Asia countries – Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam - are using the eBay ecommerce marketplace to successfully sell to consumers in hundreds of export markets each year, contributing to important national efforts to use exports by small and medium-sized enterprises (SMEs) to help bring balanced and inclusive economic growth. The data on eBay and its role as a powerful export platform highlights how it is uniquely positioned to offer independent SMEs in the region ecommerce export opportunities. The report also examines the phenomenon of new enterprise creation and establishment, a key indicator of business and economic dynamism.
Key findings include: (1) While less than 20 percent of traditional businesses in each of the six markets highlighted in this report export, all eBay-enabled small businesses in Indonesia, Thailand, and Vietnam are exporters, and more than 95 percent in Malaysia, the Philippines, and Singapore use eBay to reach global consumers; (2) These SMEs exporting on eBay have the reach of giant businesses, serving customers in an average of 25 different international markets on an annual basis; (3) eBay is empowering SMEs in Southeast Asia to export to several of the world’s most valuable consumer markets that are otherwise underrepresented in the exports of each country’s traditional business communities; and (4) eBay is facilitating market entry and participation for new enterprises throughout the region.
The findings presented in this report demonstrate how eBay, a global ecommerce marketplace leader offering a level playing field for export success, is helping the rapidly growing and digitally proficient SME communities across Southeast Asia succeed on a global stage.
Featured eBay Sellers
One important thing I’ve learned from doing business on eBay is market demand. The models and types of products that international consumers are interested in are very different from local ones, so we have to educate the craftsmen to make models and improve product quality to suit the international market. The market opportunity on eBay was so great that I decided to quit my job and become a full time eBay seller in 2015.
Manette has been selling on eBay since 2007 mainly under the category of Health & Beauty and started listing and selling on eBay’s local site. Through the years, they were able to expand their business and reach the global market. She is an active PSAM seller and continuously following the best practices and closely monitors their performance in which they’ve received a Certificate of Excellence on Health & Beauty Category in 2021.
I started selling locally and worked my way to selling internationally. Instead of just doing eBay on the side, like I originally planned, it became my major source of income and I have decided to retire from Marketing Communications (only after a year of being on eBay) and the rest is history. With eBay, I can take care of my son, provide for his needs and also have full control of my time so we are able to travel for extended periods and enjoy the other things that life has to offer.
Mr. Itti Nana, who owns Souppy, is a football trading card seller from Thailand who started his eBay business in 2017. Born into a football family and raised by a real footballer (soccer player), Soup is an enthusiastic football memorabilia collector. He owns several autographed football jerseys from renowned players including Pele and Diego Maradona, and even a signed pair of Cristiano Ronaldo’s boots. After becoming a football trading card collector, Soup opened an eBay account to sell cards to other football fans. Since trading cards have become one of the most popular items on eBay over the past three years, Soup has received orders from his customers globally like Mainland China, Hong Kong, USA, and Canada.
eBay is the only platform for me to connect to buyers from around the world who share the same passion for football trading cards.
Sign Up for eBay Main Street
When it comes to ecommerce, legislators have immense power. If you sell online, you’re probably already aware that legislators can affect your bottom line – and even threaten your company’s very existence – by creating unfair commerce policies.
The best way to protect yourself and ecommerce is to make your voice heard in the halls of power. Signing up for Main Street can help you do just that.