Policy issues

eBay engages with EU policymakers in a variety of areas, in support of its vision of commerce that creates opportunity for all.

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Issues
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Right to Operate in EU

Today’s priority should be to enable businesses of all sizes to thrive in the EU single market by providing legal certainty and ensuring coherence between vertical and horizontal legislation to achieve coherent frameworks for companies.

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Enabling Sellers

eBay connects millions of buyers and sellers in 190+ markets, creating economic opportunity for all. Our technology empowers customers to grow and thrive, driving positive change for individuals, communities, and the planet.

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eBay for Consumers

At eBay, a safe and trusted experience is key for our community. Our “buy-to-sell” model encourages users to bring unique items to the platform, attracting new buyers, and supporting the circular economy.

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Circular Economy

eBay helps millions of consumers and businesses give goods a second life by enabling individuals to sell unused items and providing access to refurbished goods, thereby playing a key role in the circular economy.

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Reports

Recent Policy Papers

eBay recommends and supports policies that allow everyone to participate in fair global trade.

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July 2026

Second-hand Goods in Global Trade: Affordability, Small Business and Cross-Border Modernization

How second-hand goods support affordability, small businesses, and sustainable trade.

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June 2026

Digital Density in Germany Report

The Report demonstrates that more intense selling activity is coming from eBay small businesses in Germany’s disadvantaged and rural areas than from wealthier cities.
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June 2026

Strengthening the role of SMEs in Europe’s digital, economic and sustainable transformation

This report focuses on the challenges EU SMEs face in scaling efficiently across borders and how reducing fragmentation, simplifying regulatory frameworks, and ensuring consistent implementation across Member States will be essential to unlocking this potential.

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April 2026

Spain Small Business Export Report

Demonstrates how eBay is leveling the playing field and empowering small businesses across Spain to reach consumers worldwide and supply them with a diversified range of products.

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