Our impact
From rural towns to bustling city centers, eBay powers millions of small businesses and entrepreneurs. Through trust and innovation, we are committed to helping sellers grow, connect globally, and drive economic benefits across the European Union.
Opening global markets to European small businesses
Online marketplaces like eBay help small businesses overcome the barriers traditionally associated with international trade. On eBay, European entrepreneurs can reach customers across the Single Market and around the world, diversify their sales and build more resilient businesses.
96 %
of eBay small businesses in the EU sell to consumers in other countries
18
international markets reached on average by eBay small businesses in the EU
Creating opportunity in every region
E-commerce can help entrepreneurs succeed wherever they are based. eBay small-business communities are thriving not only in Europe’s largest and wealthiest cities, but also in rural, less prosperous and economically challenged regions.
10
eBay Digital Density regions with a GDP per capita below their national average
675 /km²
inhabitants in leading eBay Digital Density regions compared with 1,949 in national capitals
Making circular choices affordable
Recommerce gives consumers access to affordable products while keeping existing goods in use for longer. It also creates income and business opportunities for individual sellers, specialist resellers, refurbishers and repair businesses across Europe.
+ 40 %
of eBay’s global GMV comes from pre-loved and refurbished goods
77 %
of eBay sellers in the EU sell second-hand goods
Making innovation accessible to sellers of every size
Digital tools can give small businesses capabilities once available primarily to much larger companies. eBay is using artificial intelligence to make listing products quicker and easier, while sellers remain in control of the information they publish.
10 M+
unique sellers have used our AI features
300 M+
listings created through the help of our in-platform AI