As technology advances, so does eBay. Artificial intelligence is being woven into all aspects of our platform, enhancing user and buyer experiences. By providing all users with the benefits of AI, eBay is leveling the playing field for small businesses competing with large corporations.

“We believe that the whole shopping experience will be AI-infused in the future,” said Nitzan Mekel-Bobrov, eBay’s Chief AI Officer. “We continue to stay at the leading edge of AI-powered commerce, powering a growing suite of agentic tools and services to enable secure and highly personalized experiences that make shopping on eBay easier and more meaningful.”

Here are five ways eBay is implementing AI tools:

1. Sell Smarter with Our Magic Listing Tool

Every minute counts for small business owners working to grow their company. Our generative AI-powered Magic Listing tool gives sellers time back by streamlining the listing process. It simplifies the process by analyzing your photo and instantly generating item titles, descriptions, categories and even pricing suggestions.

This tool works to address what we call the “cold start” problem for new sellers, where they feel overwhelmed with the amount of information needed to complete a listing. AI fills in the blanks and makes listing not just easier, but more accurate and competitive. For high-detail categories like trading cards, it can even recognize nuances that buyers care about — from card numbers to team affiliations.

2. Design Picture-Perfect Listings

Great product photos can make all the difference for small businesses looking to stand out, and our background enhancement tool helps items shine. Using advanced AI, this feature lets sellers remove unwanted backgrounds from product images and replace them with clean, professional or even thematic scenes. From sleek tabletops to rugged outdoor vibes, the backdrop options are designed to complement a seller’s item and brand.

“We are using AI to help our sellers accomplish their listings more seamlessly, faster, and with higher quality,” said VP of Seller Experience Xiaodi Zhang. “Our sellers' time is valuable, and we want to ensure our tools allow them to meet their listing goals and drive more sales.”

Originally launched with automatic white background removal, an upgraded version gives sellers creative control without the need for expensive professional photography equipment. It’s all part of our effort to help sellers list faster, sell sooner and make a strong impression no matter their selling background.

3. Create Social Caption and Video Ads

The right social media content can make listings stand out and even catch the eye of those who aren’t actively shopping. Our AI tools are making it simpler to capture attention. With our social caption generator tool, small business owners can quickly create shareable, brand-friendly captions tailored to their listings. Our generative AI video tool can now even transform your listing images into short-form videos designed for platforms such as Instagram, TikTok and YouTube — no editing skills required.

These tools help sellers create professional-quality content in seconds, boosting visibility and engagement across channels. With video continuing to dominate social sharing, we’re committed to helping sellers make a bigger splash with less effort.

4. Shop the Look

Similarly, our “Shop the Look” feature allows users to get curated fashion inspiration tailored to their unique style. This immersive, generative AI-powered experience displays a scrollable carousel of outfits based on your shopping habits. Clickable hotspots on each image let buyers explore and shop similar items instantly.

“Shop the Look” pulls from our massive catalog of both new and pre-loved items, giving customers a mix of current trends and timeless staples. As people browse and buy, their preferences help the system refine its suggestions, making it smarter over time.

5. Meet Your AI Shopping Sidekick

Shopping on eBay is becoming more personal than ever, thanks to eBay’s AI shopping agent. Smoothly woven into the buying journey, this intelligent assistant delivers shoppers real-time, tailored product recommendations and expert guidance based on their preferences. Whether hunting for a thoughtful gift or planning a seasonal wardrobe, the agent understands your style and helps buyers discover the perfect items.

“With 30 years of experience serving our customers and backed by our vast technology infrastructure, eBay is uniquely positioned to fuel AI-driven personalization and automation,” said Mazen Rawashdeh, Chief Technology Officer. “These agentic AI advancements help us to better serve our customers with efficiency and a deep understanding of their needs, while positioning eBay at the forefront of the futuristic, agent-powered ecommerce landscape.”

And this is just the beginning. We’re constantly innovating to ensure buyers and sellers can make the most of their time, their listings and their love for the things they care about most.