Our Impact
From rural towns to bustling city centers, eBay powers millions of small businesses and entrepreneurs. Through trust and innovation, we are committed to helping sellers grow, connect globally, and drive economic benefits across the country.
Empowering American Small Businesses
Small businesses are at the heart of everything we do. eBay helps entrepreneurs reach customers across the country and around the world, opening doors to opportunity no matter where they’re located.
135 M+
buyers around the world are connected to small businesses
43 %
of our small businesses live in small towns or rural areas
Turning Passions Into Professions
eBay allows sellers to turn what they love into a livelihood. We help entrepreneurs build businesses around their passions and create meaningful, lasting sources of income.
70 %
of eBay’s sales are from small businesses
92 %
of sellers say being their own boss is important to them
Driving Small Business Growth
eBay gives small businesses the tools and scale they need to grow, reach new customers, and build sustainable businesses over time.
76 %
of sellers say eBay helped them grow their business
94 %
of sellers rely on eBay for their success
Leveling the Playing Field Through Innovation
eBay is developing solutions to make it easier and more efficient for small businesses to run their operations, with AI-powered tools that simplify selling and help sellers compete at any scale.
10 M+
unique sellers have used our AI features
300 M+
listings created through the help of our in-platform AI
Built for Seller Success
eBay doesn’t compete with the businesses on its platform — we succeed when they do. Our marketplace is designed to put sellers first, creating a true partnership.
90 %
of sellers say eBay wins when its sellers win
2 B+
live listings on eBay, widening eBay sellers’ platforms