In the early 1990s, a once-in-a-lifetime trip to Africa led Elizabeth Bennett to change her career as a franchise entrepreneur and management consultant and start selling African crafts. Elizabeth sold only at shows and through wholesale to shops until a customer recommended eBay in 1997. Her business, Africa Direct, is now eBay’s largest seller of African art and trade beads, and also sells ethnic jewelry. In 2009, Elizabeth was honored by Fortune Magazine as one of the ten Most Powerful Women Entrepreneurs. Read more.