What is Commerce 3.0?
Through the power of the Internet, small businesses like never before are able to reach beyond a local consumer base and now access global markets. Commerce 3.0 is the term we have used to capture this development. The idea that Internet enabled small businesses can maintain a local presence while providing goods and services on a global scale is a novel and exciting story, particularly for those engage in trade policy.
International trade has traditionally been the arena of only the largest players, but the power of the Internet is its global scale – its ability to connect merchants and consumers across traditional national borders. Internet-enabled small businesses are able to overcome some of the traditional barriers small businesses face in international trade. But, there remains a role for policymakers to ensure these Internet enabled businesses continue to grow.
Coverage of Commerce 3.0
- Mom and Pop Go Global
- Internet allows even smallest businesses to go global, panel says
- Lower Trade Barriers Sought for Small Online Sellers
Download the following papers to learn more about Commerce 3.0
- Enabling Traders to Enter and Grow on the Global Stage – An academic study of the eBay Online Marketplace and how that marketplace enables traders to enter and grow on the global stage.
- Towards Commerce 3.0 – A policy roadmap for building sustainable growth into commerce.