Because Lithuania is a small country and both customers and demand for his products can be rather limited, Andrius uses the online marketplace to put his products in front of the eyes of thousands of customers from all over the world. This allows him to move inventory more easily and that in turn allows him to offer a big selection of items to his Lithuanian customers that shop at his stores. Currently his biggest market is the United States, which makes up about 40% of purchases. Customers from Australia, Russia, Canada, Italy, Germany and Greece also regularly buy from SportClothes. Most sneakers are shipped via UPS and arrive in most countries within just three short days. The shipping method and time depends on which country the item is going to, however Andrius always offers his customers the choice of shipping method and carrier. While Andrius has seen vast improvements in international shipping times, it is still the biggest challenge for his business.