5 Common Myths about Successful E-commerce

The following e-commerce myths come from eBay's Customer Experience Director Todd Alexander. To read the entire blog post, visit the Australian Department of Broadband, Communications and the Digital Economy's Digital Business site.

1. You need to have a website
2. Search engines will automatically send you traffic for free
3. You don't have to be price competitive
4. You can manage logistics easily
5. Buyers will always find your website