We continually strive to meet and exceed consumer expectations, while offering greater levels of transparency, consistency, and consumer control. Over the years, we have launched several privacy enhancing products and services, including our Ad Choice program, which allows eBay users to choose whether to receive behaviorally targeted third party advertising on eBay and on the websites of our advertising partners. As a result of our focus on privacy, eBay Inc. was twice ranked by consumers as the most trusted brand for privacy through the Ponemon Institute.
As governments and regulators around the world wrestle with the difficult task of developing new policies to strengthen privacy protections, we want to engage in that dialogue and add value by sharing our expertise and experience. We believe that there is an important role for policymakers in protecting consumer interests and we are happy to serve as a resource to policymakers on best practices in consumer protection. However, we would strongly encourage policymakers to promote legislation that creates a uniform standard, is technologically neutral, and broadly based on the Fair Information Practice Principles. In addition, any privacy law should provide a rational and constructive framework to protect consumers while recognizing legitimate uses of personal information in order to enhance consumer experience and ensure safety and security.
eBay Inc. is committed to delighting our customers at every turn and we look forward to working with policymakers around the world, to help craft regulations and policies that protect consumers while preserving innovation and growth. For more information on eBay Inc. and our privacy efforts, please visit eBay’s Privacy Center.