Online Privacy

At a Glance

As a global commerce platform, eBay understands the importance of online privacy to consumers. Policymakers need to promote privacy protection legislation that creates a uniform standard while being technologically neutral and based on the Fair Information Practice Principles.

  • Consumer privacy protections engender trust and confidence
  • eBay was twice ranked by consumers as the most trusted brand for privacy
  • Online privacy policy needs to recognize legitimate uses of personal information to enhance consumer experience and ensure safety and security

Issue in Detail

Over the years eBay has learned that one of the keys to success is engendering consumer trust and confidence. To foster that trust, we’ve had to meet customer privacy expectations with every product we offer.

We continually strive to meet and exceed consumer expectations, while offering greater levels of transparency, consistency, and consumer control. Over the years, we have launched several privacy enhancing products and services, including our Ad Choice program, which allows eBay users to choose whether to receive behaviorally targeted third party advertising on eBay and on the websites of our advertising partners. Additionally, in May of 2015 we updated the global eBay Privacy Policy and altered the format to be much more user-friendly and transparent.

As governments and regulators around the world wrestle with the difficult task of developing new policies to strengthen privacy protections, we want to engage in that dialogue and add value by sharing our expertise and experience. We believe that there is an important role for policymakers in protecting consumer interests and we are happy to serve as a resource to policymakers on best practices in consumer protection. However, we would strongly encourage policymakers to promote legislation that creates a uniform standard, is technologically neutral, and broadly based on the Fair Information Practice Principles. In addition, any privacy law should provide a rational and constructive framework to protect consumers while recognizing legitimate uses of personal information in order to enhance consumer experience and ensure safety and security.

eBay is committed to working with policymakers around the world to help craft regulations and policies that protect consumers while preserving innovation and growth. For more information on eBay and our privacy efforts, please visit eBay’s Privacy Center.