In 2008, a mere 0.15% of a total 2.7 billion listings on eBay were identified as potentially counterfeit . This is thanks to eBay's advanced anti-counterfeit programme. The programme includes proprietary tools for online prevention, detection and enforcement in close cooperation with brand owners and law enforcement. It is this leading edge experience that eBay is seeking to share as it proposes a way to tackle one of society's most pervasive problems.
eBay hosted 2.7 billion listings in 2008. Out of every 1,000 listings, fewer than two were potentially counterfeit, and those were promptly removed by eBay. The company also suspended some 30,000 sellers for listing potentially counterfeit items.
Defeating counterfeiters requires a coordinated and global approach involving government, industry, law enforcement and internet users to effectively fight the issue. Only by working together can we halt the supply and demand for counterfeits and defeat those who manufacture and distribute such items. Only then will we achieve our common goal: to preserve consumer choice and protect intellectual property rights by eliminating the sale of counterfeit goods.